President's Message

A Fresh Page

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Wow — what a great, but fast year 2017 was! It is hard to believe all that has happened last year, and we expect even more, bigger and crazier things again for this great year we have ahead of us. Like my mentor once explained, starting the New Year (or even a new day) with a fresh page and a clean slate, people can put what we want on the pages of our futures, which gives us unique opportunities that other animals on this planet are not offered—a goose must fly south for the winter. Why? Because it’s a goose! If a tree doesn’t like where it lives, it cannot pack up and move. We, on the other hand, have been given the dignity of choice.


It is my hope that all of us have taken the time to reflect upon last year and then create a new and improved plan for this year—not just a wish list, but sound goals that are achievable, and at the same time will stretch and grow us. When we do this with our own lives, we can do it in our businesses, communities and beyond. A great way to learn how to better plan and execute new plans in our own lives and communities is to get involved with our AACSC Committees that are run by our all-volunteer Board of Directors. Not only is this a great way to get plugged into the community and to help others as well as to really learn how to “preserve, protect, and enhance” the rental housing industry in Southern California, but also a way to show you how a focused group of people come up with and execute great ideas! Luckily, we are not trees who are stuck somewhere in the snow year ‘round, stuck in a constant lightning storm—or even stuck as a restroom for a pack of wolves in a forest—we are all here by choice in beautiful SoCal and each of us has a responsibility to leave everything better than how we found it, and we do that by becoming part of a great team complete with leaders and mentors.

One great lesson I have learned about uniting on the same front and becoming a team, is that as neighbors — especially in this country—we always want to do what is best and what is right, but we tend to differ on how we define that or get there. I want to reassure everyone that things that will make ourselves, and our industry, businesses and region better are your ideas, your courage to stand up and respectfully say something if it doesn’t feel right, and your involvement in your community.

We need you and we need your voice, your help, and your ideas. Please reach out and let us know your interests — we have so much to choose from. From our local and state legislative committees, trade show and membership committees, to education, golf tournament fundraising, and Political Action committees—we have a little something for all interests. Pick one of interest to you and let’s partner up. Everyone here will be heard, respected, listened to, and given a chance.

As a great help to your training, remember that there is no better way to school yourself and your teams than to get into the top of the line classes that AACSC offers. The prices are right, and the info is priceless. Learn how to keep compliant of the law and still be able to care for your residents and properties.

Regularly check AACSC’s website and your email for announcements on the upcoming courses.

Before finishing up here, we want to thank all of our vendors who continue to sponsor our events and continue giving us the best workmanship in the business — we could not do it without you!

Thank you so much for giving me this opportunity to lead the AACSC—please, come work alongside us — we can really help each other a lot in 2018!

Cheers!

Hard Work and Commitment

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Happy Holidays everyone! I’m writing you my last letter as Board President for AACSC. Contrary to rumors, it’s not because I’ve run out of ideas—I’ve just run out of time! My term ends in December and I’m excited to welcome our new President for next year, Michael Pollack.

Michael will do a great job, will bring us new ideas and new energy. I think it’s very important for leadership to evolve through the membership to get more people involved and to give us the opportunity to take advantage of the efforts and motivation that our members bring to this organization.

It has been both an honor and privilege to serve these past two years. I was fortunate to be part of a fantastic Board with many committed individuals that put in hours of hard work on your behalf. Our Staff, led by Executive Director Johanna Cunningham, has updated the operations of AACSC and pushed us forward with new ideas and more opportunities to reach and help apartment owners. Our State Lobbyist Ron Kingston spends hundreds and hundreds of hours every year analyzing countless pieces of proposed legislation and appealing to our elected officials to either promote or kill the legislation that affects us.

I wish I could tell you that after my two years as Board President that we had solved all our problems and that it’s never been easier to be a landlord, but I can’t. In fact, if anything, our issues and challenges are getting more complex and difficult to manage.
I did learn as a young man not to get panicked or stressed out when faced with a difficult problem. So I can tell you that our businesses will not be derailed by misguided threats like rent control, REAP, or just cause eviction if we take them piece-by-piece and work the problem. We didn’t become successful landlords without hard work and commitment. That philosophy will help us move forward. It will work for our new Board President, our new Board and Staff, and most importantly...it will work for you.

Thank you for these two years. Thank you to the AACSC Board and Staff, and most importantly — Thank You!

A Thanksgiving

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Over the years, I’ve seen Thanksgiving celebrated in a number of different ways. The Thanksgiving holiday was pretty traditional at our house when I was growing up. My parents or my aunt and uncle would host dinner, and between our two families plus grandparents, it was a pretty full house.

The dynamics changed when all the kids started to get married. There were new faces at dinner, and along with them came new foods and traditions. Things changed even further when friends joined and the meaning of Thanksgiving expanded beyond our close knit family. It also expanded past being just about the traditional meal and a nice visit when some friends would stop by after they had been to the local homeless mission to serve Thanksgiving dinner to people who were struggling in ways that we never had to.

I’ve come to see Thanksgiving as all of these things. It gives everyone a chance to give thanks for all that they have, whether it’s family, friends or food. It also gives us all a chance to give thanks by extending our hands to others.

Can we embrace this idea of being generous and giving to others as land lords? I think so. I think it’s just as important for us to be generous business people as it is for any local business. In fact, we have the opportunity to make our giving more personal than most businesses, if we direct our efforts toward our tenants.

However you choose to do it, I think you’re doing a wonderful thing any time you make the effort to give back to your community. That’s a tradition we should never change. To me, the Thanksgiving holiday is the low-stress holiday. It’s a day about family, friends and community with minimal commercialism. It’s my favorite holiday.

Upping Our Game

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As I start to wrap up my second and last year as President of the Board of AACSC, I have been doing a lot of reflecting on my term—what went well, what didn’t and what direction I’d like to see both the organization and our businesses as landlords move toward.

Our future depends on a couple of simple ideas really. We need to keep upping our game by becoming more professional as landlords. We need to unite as never before, to counter the organizations that are trying to use our tenants against us to promote their rental business-killing agendas.

We’ll have better, more successful rental property businesses if we run them like pros. Professional property managers do a great job and whether or not you use one to manage your properties, you need to be just as smart. Don’t use exclusionary language in your advertising. Don’t ignore your before and after property condition check lists. Don’t rent to anyone without doing your due diligence. Do send your last tenant their remaining security deposit with full accounting within the required time frame. Do document all communication with your tenants. Do take the time to educate yourself on a regular basis so that you stay up with any new regulatory changes.

I see the day coming when we’ll all be required to take continuing education classes as a condition of accepting rental payments for our properties. Don’t look at this as a negative. It will be a big positive for you if it keeps you from making a costly mistake due to ignorance.

Our need to unite as landlords is expanding now to include builders and Realtors because the tenant exploiter groups are trying to damage their business just like they are trying to do with ours.

We work in a wonderful industry. It’s hard work, but over time, we’ll do very well owning property. You can meet, and make friends with a lot of interesting people, from other landlords, property managers, service providers and yes, your tenants. Finally, if you do it right you’ll have something of great value to pass on to your children. Let’s make sure we do it right.

Plans for the Future

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Late summer and early fall are typically busy times for us landlords. When you’re busy building your rental business or maintaining a smooth running business, it doesn’t give you a lot of time to think about the future. For those of us who have spent their working careers doing what we do and are at the point of finally being able to slow down a little, either because of retiring out of the business or turning over day-to-day management to our children or property manager, you have the luxury of reducing your stress levels and thinking about the future.

The future and how you can support the industry that sup ported you and your family is what I’d like to talk to you about. To the point, I want you to consider AACSC in your estate planning. As we go through life, we are supported in a number of ways. We get support from family, church, close friends and schools to name a few. Many of us also try to help the less fortunate through charitable giving.

If you worked for a major company like Boeing or GE, you’d probably never think about adding them to your list of beneficiaries and donating to them after you retire. When you are in our business, organizations like AACSC work tirelessly to help you succeed in your real estate business asking nothing in return—no share of your monthly income or profits from a property sale. You send AACSC dues that are used to provide you with services or to fight legislative battles for your benefit. That fight is ongoing. AACSC has been around for over 90 years.

AACSC has been helping landlords long before any of us got into the business and will be doing the same long after we’re gone. If you decide to leave your property to your children, to the church or to anyone your care about, they will be the ones needing AACSC’s help. AACSC could really use your help. Your beneficiaries managing your property will need our help. Can we count on you?

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