President's Message

Embracing New Technology


This month the theme of the Apartment Journal is technology and how it’s used in the rental industry. Luckily for you, smarter people than I will be doing the explaining, but one thing’s for sure: your business will run easier if you embrace new technology rather than fight it. Technology impacts how you run credit, advertise rentals, keep records, track maintenance, manage applications, and a lot more. So when reading this month’s issue, look for at least one article that inspires you to take another step to automate and improve your business.

Have you noticed that we’ve been emailing you a few more Red Alerts than usual lately? We don’t like to send you Red Alerts unless we feel there is an issue that will be of great importance to your rental business. The latest Red Alerts were sent out to let you know that issues were placed on the Long Beach City Council calendar that affect you. The is sues included:

  • confirming the current periodic standard for city inspections of your rental housing;
  • researching the idea of implementing a Good Landlord program;
  • the possibility of a City posting of names and addresses of owners who do not comply with violations cited by the City.

What can you do to help ensure that you and your rental business are treated fairly when issues are brought before your local and State lawmakers? Do as much as you can. The job is too big for any of us to do alone. It is manageable, though, if a lot of us each do a little.

Here are some suggestions on how you can be a big help:

  • If we need landlords to show up in force a few times a year at City Council, commit to attending one or two for the year.
  • If we need you to voice your opinion to a State legislator, we’ll give you the phone numbers so that you can make three or four calls a year.

If you just did these few things, it would be a huge help for your business and would cost you nothing but a few hours of your time. You can do it!

The Long Beach City Council will meet 90 days after the May 3rd meeting to make their final decisions on the issues that were discussed. We’ll let you know the date. Can we count on a couple of hours of your time?



AACSC is Your Association


Membership renewals have been coming in at a brisk pace. Great work everyone. Keep it up! It doesn't cost very much to be part of AACSC, and you get a lot for your money. Most small business owners don't have access to the great tools that we have. If you want to learn how to do a better job managing your property, you can enroll in the education courses we offer throughout the year. When you need to run a credit check, you call AACSC. If you want to do something about rent control or excessive inspections, and want to have the freedom to exit the rental business under your own terns down the road, you have AACSC fighting for your rights through the Political Action Committee (PAC) set up for that purpose.

Your annual membership dues do not pay for the battle, your PAC fights on your behalf. Many members contribute separately to the PAC when they renew their membership each year and that additional donation is only used to support our political positions. When you renewed your annual membership, did you include the additional $50 for the PAC? If not, we hope you will reconsider. It's not a lot of money, but when everyone contributes, it gives us a strong voice.

There are two other options on your renewal form. The first is for a $5 contribution to the National Apartment Association and the second is for a $5 contribution to CalRHA. CalRHA is relatively new and was established by a number of associations in California who recognized the need for a more united effort when lobbying in Sacramento. Why is that important? Every year 200-300 bills are introduced in Sacramento that could affect our businesses - some of them good and some of them bad. Believe me, when addressing the caustic bills that we face each year, we need a big voice!

Need a vacation?  What about joining us in San Francisco for the NAA Annual Education Conference, June 15-18, 2016. It has finally landed in California and the options for training, information, latest trends and keynote speakers is almost endless. This year Michael Strahan will be the lead keynote speaker and as we move closer to the event, more information will be sent out. One great way to get a discount on the registration is to volunteer for a four-hour shift at the show. Help direct the attendees and then after your shift, enjoy the rest of your time learning the latest in the multi-family industry.

Finally, I want to thank all of you who attended the recent Board Installation at the Virginia Country Club. It was a great evening and the Board of Directors for 2016 appreciate your support for AACSC.

Happy New Year!


Happy New Year! It’s hard to believe it's 2016. Time really does seem to fly by, so we don't have a moment to waste. The Board of Directors and staff have committed to build and improve on the solid foundation of AACSC. Look for some exciting changes and enhancements to the many products, services and events that make up the benefits of your membership.

But before talking about our future plans, we want to thank our Product Service Council, Management Service Council, Board Members and all those who attended the MSC/PSC Holiday Party/Toy Drive in December. Each year it seems like we collect more and more toys for the children at Interval House and this year was no exception. And thanks to your generosity, we were able to once again make a sizeable donation to Interval House.

Plan on seeing our monthly membership meetings become more social, interactive and fun with a fresh line up of informative speakers that will help improve your rental business. Our forms will all be updated for 2016. They will be the most user friendly available in our industry and you will love them. We have a new renter’s insurance policy available through AACSC for 2016 and we'd like your help in offering it to your tenants. It is reasonably priced, will be of tremendous help to your tenants in the event of an emergency and will earn revenue for the Association.

In addition to our meetings, we are excited to expand your opportunity to further your education through our enhanced NAA certification courses. Be sure to look at our education calendar for the dates as we continue to increase the professional credentials of our membership.

Next, I am asking each of you to get involved on a committee. There are new committees, event committees, education, technology, magazine, ambassador and many others that need your input.  As we increase our education classes, mixers and membership meetings in all of our new cities this also brings with it the potential to connect with new members and vendors, as well as our City Council representatives. I hope you will join me this year as we expand our footprint into these new communities and make an impact within our 54-city territory.

In conclusion, if there is something you've been hoping to get through your membership in AACSC, let us know? What is your passion? Are you willing to share your idea and help us make it happen? I want to hear from you. If it will benefit our membership, then I'm for it!

It's time to get started.  Let’s “Watch Us Grow Together and Stronger”.




Family and Freedom


It’s that most wonderful time of the year. The time when we can enjoy our family gathered together for sumptuous meals, and catch up with friends and relatives we don’t normally see during the year. It’s also a time when we entertain guests, and maybe even talk to our neighbors. Most of all it’s a time to worship in whatever manner your family chooses. Let us remember to be grateful for the sacrifices our military families have made, and are making, so that we can enjoy the comforts of family and freedom.


Lifelong Learning


My, what a whirlwind first year I’ve had as your president. Constant legislative action at the federal, state, and local levels made the days and weeks fly by with no time to be bored. Speaking of local legislation, the Proactive Rental Housing Inspection Program codified into an ordinance, last July, by the Long Beach City Council is a sea change in the rental housing landscape never before seen in the City Of Long Beach. Local housing providers will need to update their property management skills in terms of knowing what city housing inspectors will be looking for during inspections. Executive Director, Johanna Cunningham, along with our AACSC Education Committee is currently developing seminars to help housing providers know what to expect from an inspection.


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Contact AACSC

Apartment Association,

California Southern Cities
333 W. Broadway St., Suite 101
Long Beach, CA 90802
(562) 426-8341

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