Executive Director's Update

March 2018


I read a recent post that illustrated selflessness and acknowledged grace and empathy. A young person at a busy intersection in Long Beach got out of his car to help an elderly woman, who was in a wheelchair, finish her journey to the other side. The woman who posted about this event honked at the truck in front of her because they were not moving. She could not see around the truck but soon realized what the problem was the woman in the wheelchair was not able to quickly maneuver the street from one side to the other. She ended her story by saying that once the cars around this woman understood why no one was moving, everyone was patient and waited for the young man to assist the woman safely to the other side of the street. Needless to say they also had to wait for another green light. It struck me that if we all under stood and listened to both sides on the issue of rent control, just cause eviction and housing and reacted with under standing and patience, that more could be accomplished.

The current attack on the multifamily housing industry is completely unfair. Pinning owners/landlords as greedy is untrue and not an accurate picture of the owners/landlords that I know. The multifamily industry did not create the housing crisis, and there are many tenants whose owners are more like family, do not unfairly raise their rents and are empathetic to their circumstances. It appears that the sky is not falling when you listen.

To position fear in the place of logic and to respect everyone who is in this together would produce a much more thought-out approach. Is this concept of under standing so foreign that the only goal is to punish both owner and tenant? Someone must step up and say STOP to more sanctions, increased control that pushes one side more than the other. Unrealistic expectations will not solve the situation. There will be unintended consequences that we don’t currently understand, and acting on emotion and control are not the way to resolve this crisis. We must find a way to educate, inform and work together.

On another more important note, we just celebrated the installation of our 2018 President, Michael Pollack. Michael brings with him some great energy and his theme for the year is ENGAGEMENT. Engage on all fronts, engage on committees, engage in education and engage in our industry. We welcome and look forward to a great year. Congratulations Michael!

February 2018


I want to begin this month by thanking our members for all the phone calls, emails and questions regarding our ongoing effort to fight the battle of Rent Control and repealing Costa-Hawkins.

We the People

Three words that, with your calls and testimony, translated into the defeat of AB1506. Your voices were heard!

Thank You

But the fight is not over and we continue to need your attention as we move into 2018. Here are some Top Tips for what and how you need to be involved this year to support our Association and the multi - family industry:

  1. Red Alerts – Call, email and respond as requested. This DOES make a difference!
  2. Calls to Action – This could be alerting you to an issue or important event where you can make a difference.
  3. Contribute to the PAC – This is how we support those elected officials who may be on important committees in Sacramento and local electeds within our territory.
  4. Contribute with unrestricted funds to AACSC Funds within this category may be used for postage, creating flyers, letters, sending email, etc.
  5. Stay alert – If you hear of something happening, we need to know so call us.
  6. Help us with our membership. We know that there are many owners who are not members, yet they are benefitting from all the work being done on their behalf. If you know someone who is not a member, please encourage them to join. We need all the voices and strength working together to fight these threats; i.e., Rent Control, Just Cause Eviction, Jury Trials…
  7. Attend our Membership Meetings and bring a friend.
  8. Attend AACSC Events – This is a great way to introduce non-members to the benefits that we offer.
  9. Educate – AACSC is the best place to learn and grow in the multifamily industry. Offering both classroom courses, National certifications and online classes for those who can’t leave the office.
  10. ASK US! If there is something we haven’t covered, call and let us know you want to be involved, we are always looking for those who want to be included.

January 2018


Welcome to 2018!! Whether you celebrated the holidays at the beach, with friends, family or as a volunteer, I hope that it was a peaceful and happy time.

With each passing year I am grateful for my family and this year was no exception, but the one thing that touched me most was the realization that my kids are growing up fast. My son will be a senior next year and my daughter will begin her high school experience. As a mother, of course, I still think of them as “little ones” and can’t imagine a time when I will not have them with me. It is at the very least a bittersweet thought, but one I celebrate as I watch them grow up.

As for AACSC, I am thinking about much the same thing. What does the future hold for us, how will we come together to respond to ongoing threats that pervade our industry? The simple solution is to allow builders the opportunity to build, to let supply and demand do the job it is intended to do, and to educate our tenants that regulations and government are not the way to a positive solution. Building takes time and educating our tenants is just one way we can inform them of the unintended consequences that they are not aware of. Until then, AACSC will stay on top of the ongoing issues and just ask for your participation and involvement when called for. Thank you for your membership and keep the calls coming so we can remain informed.

But what is in store for 2018 you might ask. Well, be ready for more education classes and more opportunities to get involved. This is also the best time of year to let us know where and how you would like to connect with AACSC. We have our Ambassadors team, Golf Committee, Education Committee, Social Media team and our Local Legislative team all waiting for new members to join and help AACSC get even more connected within our territory. We are also adding a new location for AACSC meetings in Whittier and continue to meet each month in Redondo Beach so be sure to check our weekly newsletter, The Beacon, for all the latest news.

We hope that you will join us this year at the Virginia Country Club on January 26 for our Annual Installation for our 2018 Board of Directors and President, Michael Pollack. This must-attend event is a great opportunity to have a wonderful night out at a beautiful location—call Jeannie in our office for more information and to make your reservations.

Finally, I want to thank my staff and partners whom you speak to whenever you call AACSC: Donna, Terri, Tom, Rachael, Jeannie, Sophia, Brenda and Oliver. Every single one of them is dedicated to helping you get the answers you need for your business. We hope you are telling all your multifamily friends that AACSC is the only place to join and get involved. See you soon and may your month be filled with joy as we begin a brand new year.

December 2017


Sometimes it is nice to just connect with others to help out in a pinch. This is just what AACSC did in light of the hurricanes in Puerto Rico and Florida. I must begin by thanking a very special member, Bonnie Stern, and Steve Shaw, who is a Board Member and Rotarian. Bonnie’s idea was born at the library, who said that even reading something to take your mind off of the devastation can be a good thing. She could not be more correct and now boxes and boxes of books, many for children, are headed to a new home. Thank you Bonnie, Steve and the Rotarians for helping us connect. And a BIG thank you to Sylvia Hopper from Friends of Signal Hill Library for the offer—it is a great way to give back.

As we end the year, this is also the best time to talk about how you are going to approach 2018. What are your goals, what NEW things do you want to achieve and how will you be a better owner, manager or supervisor at the end of 2018 than you are today? Moving forward in your career takes time and thought. I love a good journey, but I have always had in mind the direction I want to go. As the Cheshire Cat said, “If you don’t know which way you want to go, then it doesn’t much matter which road you take.” Well said, but you are still following a path—the question now is “to where”?

One determining factor to consider is this: do you want to attend live classes or do you want to take online classes? This is where our NAA Visto Courses can help you even when you cannot attend a live course. In fact, I mention this now because you can receive 20 percent off of online courses when you go to www.GoWithVisto.org. Use the code AFF20 to get your 20 percent discount. Buy one course or buy in bulk and start enhancing your career today. The offer can also be found in the NAA Units magazine.

But the final entry to this year is unfortunately not ending with a bang, that is, unless the words Rent Control are being uttered. We don’t know how this will end but we do know that this is not in the best interest of our tenants. Too bad that the tenant groups are sending an uninformed message. So it is up to us to make sure that our tenants know that a rent control ordinance will not help them but will do just the opposite. It is our responsibility as multi-family owners to protect our industry. NOW is the time to get involved, to support this industry — YOUR industry, YOUR investment and YOUR retirement. 2018 will be a year in which our industry will correctly inform and educate about the realities of and the cost of rent control. My wish for 2018 is that we bring EVERY OWNER to the table to fight this fight. It is not for others to do, but for each of us to contribute to the industry we love.

I wish you peace for the holidays, safety for your loved ones in their travels and the spirit of grace and understanding for those who are not as fortunate.

November 2017


I cannot remember a time in history where we are faced with so much — from floods, earthquakes, hurricanes, rock slides, the destruction of entire Islands, the Las Vegas shooting and fires. There are so many thoughts that run through my mind, but the most frequent is one that cannot be answered. Why? What I want to do instead is to acknowledge and empathize with all of those who survived, who persevered and made the best of what are devastating events. I want to also encourage each of you to reach out and support in whatever way you can. The Red Cross is a good start. Here at AACSC we were asked to reach out to you to support them. AACSC wants to support an organization we knew would be better equipped to access the needs for all of these various disasters. Please do what you can and as the month of November represents—let’s be thankful for what we have, our families and our friendships. This month we are safe and we pray for those who are still struggling.

On another note, I want to say a big THANK YOU to our vendors. Thank you for all the encouraging and grateful comments regarding our new space at the Trade Show this year. We spoke to many of you who left with signed contracts and while we are always trying to get more people to attend, we appreciate those of you who said that the quality of our attendees is something that you don’t often get at other shows. I also spoke to many of you who enjoyed all the NEW products that were presented too. On behalf of Tom and Jeannie and the rest of our staff, Rachel, Sophia, Donna, Oliver, Terri and Brenda — thank you for another great year.

Next, at the end of September the Governor signed 15 bills just before the end of the legislative session.

Many of the bills will help streamline the approval and building process but not all of the bills signed were in our favor. Keep an eye out for the December magazine where we will be sharing a brief recap of these bills for you.

In closing this month I just want to remind you of a few things:

  • Make your reservations to attend our Annual Holiday Party and Toy Drive, Tuesday, December 5th, that benefits our charity, Interval House. Bring along an unwrapped toy ($25 value) and help us give the gift of a smile during the holiday.
  • AACSC’s Annual Installation will take place at The Grand, January 26, 2018. This evening celebrates our outgoing board members, installs our new and ongoing board members and is a great way to start the year. There are always surprises and it is a great way to meet and reconnect with the leadership of AACSC. Watch for more information on sponsorship opportunities and ticket information right here in the Apartment Journal.

For this month, I wish you well, and no matter how you celebrate this month, I wish you safety and peace.

Related Articles

Contact AACSC

Apartment Association,

California Southern Cities
333 W. Broadway St., Suite 101
Long Beach, CA 90802
(562) 426-8341

This e-mail address is being protected from spambots. You need JavaScript enabled to view it