Executive Director's Update

Welcome 2016!

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I hope that your New Year is off to a good start and that you are focused and ready for a positive, productive and prosperous 2016. The one thing that has become crystal clear is the concept of the Smart Home and we are not just talking about single-family residences, we are now including renters as part of this equation.

With the rental market continuing to have a strong showing and millennial tenants taking up residence for longer periods of time, if you are not at least thinking about upgrading or offering an interconnected lifestyle, then it is time to look at what is available for you and your tenants that is within your reach and affordable. Here are a few things that you might consider: smart locks – residents just use their smart phone or smart credential to enter their unit. If they lose their keys, the property management team can manage the locks from almost anyplace - no onsite required - no physical key required.

There is also something new when it comes to package delivery, too. What about security cameras around your property? This might also save on property insurance costs, too. One of the most popular amenities today is the addition of the dog spa (never thought I would ever see this in-house). There is no telling what technology the cloud and our cell phones will come up with next, but our tenants are looking for convenience and, without breaking the bank, some of the simple solutions might help retain those tenants for a little longer. Just a few ideas, but don’t forget that customer service and positive relationships with your tenants is still the key to retention.

As for AACSC, we are looking forward to growing and I am inviting you to attend one of our upcoming AACSC Orientation meetings. This is not just for new members and vendors, it is also to get an update on committees, education, events and to inform you on how to get involved. This year we will be expanding our reach even further into our territory and we need YOU, our members, to help us get connected in cities like Cerritos, Bellflower, Torrance, Marina Del Rey, Signal Hill, Seal Beach, Manhattan Beach, Palos Verdes Estates and Redondo Beach – just to name a few of our 54 Cities.

We are looking to connect our members to committees, education, events, local and statewide legislators and city councils. If there was ever a time when we need your participation, it is now. Like any other asset, your apartment investment deserves your attention and care. On the political side of things our industry remains under attack it is critical that we continue what we started last year and remain vigilant in our efforts to inform and educate our elected officials as to the negative impact that many of their laws produce. So get involved and we will see you at the next Orientation meeting, or you can email your interest to This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we will call to discuss the best committee fit for you.

I have a personal mission this year - to make sure that the apartment industry, its residents, our elected officials and our cities understand what owning multi-family property brings to our communities. I am clear in my purpose to educate and inform that the slum lords are not welcome and to turn the tables on those who want to stake their claim who misrepresent our industry. Our members, in my humble opinion, are doing the greatest good for our communities – you provide housing, security and a safe place to reside. To give credence to anything less is not acceptable. I recently had the opportunity to speak to a reporter who asked me about our owners and for some unknown reason I did not get the feeling that he was looking for the reply I provided when I said, “You have to have a heart for this industry and that is what our members have …. A calling to do what is right, to provide good housing and to help others”.

In conclusion, I hope your year is blessed with good fortune, I hope you will come and volunteer so that we can continue our strong growth and I thank you all for the opportunity to represent you for another year.

Heart For The Business

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I am, as always surprised that we are rounding the final corner on another year! If I were to refer to this year in racing terms, I would have to evaluate it this way – we started out with all cylinders a-blazing, moving quickly toward the first turn, when BAM, we got hit with over 1,000 bills that our ever vigilant lobbyist, Ron Kingston, had to read, consider the impact and decide on how to proceed. What was accomplished throughout the race was nothing short of epic. With CalRHA, we cruised into the stretch at our first ever CalRHA Statewide Legislative Day Reception. We approached the halfway point of the race with tenacity, information and options for our legislators to help them create a new path that they could live with (called amendments) and continued to move ahead knowing full well that there was still more left in the race that we (our industry) had to do before the race was over.

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Executive Director's Update- November 2015

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It’s November and I can hardly believe that we are almost at the end of another year. The good news is that only one bill that we either supported or opposed did not go our way – SB655 the Mold Bill. There are requirements for residents that they must also comply with as well, but we did not get the veto we were working for. However, I want to thank each and every one of you who responded to the RED ALERTS! These were sent out over a two week period. AACSC alone sent more than 250 letters and I am not sure of the final number that landed on the Governor’s desk but with eight (8) Associations responding to this request I would imagine that at least 1500-2000 letters were delivered. But I am sure this is not the end so make sure you stay tuned to our weekly updates as more information comes our way.

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Executive Director’s Update- October 2015

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At press time, the staff and I were in full-blown Trade Show mode, so I hope that you did two things in September – first, that you attended the 47th Annual Trade Show, and (2) that you were able to renew your AACSC membership for 2016 and learned all about our membership drive through the end of the year.

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September 2015

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There are three things I look forward to in September - the kids are back in school, Fall, and the annual AACSC Trade Show! Our entire staff works very hard to make our Trade Show a great event for our membership; that is why this year is so special. With the addition of Education Day it not only expands our Trade Show to two days, but we are offering special pricing on 11 different topics on Education Day. So mark your calendars for Education Day, September 23, and our 47th Annual Trade Show & Expo (September 24)!

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Apartment Association,

California Southern Cities
333 W. Broadway St., Suite 101
Long Beach, CA 90802
(562) 426-8341

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