Executive Director's Update

December 2016

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Where did 2016 go, and what will 2017 look like for the multifamily industry?

So much of this year has been caught up in the Long Beach issue of Rent Control and Just Cause Eviction, also known as Tenants Right to Know issues. Neither option helps our ongoing challenge of providing housing. In fact, what the real challenge is lies in helping our residents understand that neither of these options will benefit them. That issue alone is just one of our focuses for 2017.

Nevertheless, I don’t want to end this year on a negative note, but rather a positive and encouraging message. There is a lot to celebrate too, and it has to do with all of you, our members. So let me begin with thanking all of our vendors who support our AACSC events. The PSC/MSC lunches had great attendance and lots of fun raffle prizes that were given away. And I can’t say enough about all of our other events: Golf Tournament, Summer Social, Installation, Trade Show and our upcoming Holiday Party. We love putting on these events for you. We appreciate your volunteer time and can’t wait to do it all again in 2017. THANK YOU!!!

On another very special note, I cannot let the year end without thanking our awesome staff for all they do. We started out our year missing staff members. That is always stressful, but the staff stepped up and everyone chipped in to help. Ruby rocks the credit checks, Teresa is already preparing for an AWESOME year of Education, and with the new addition of Jeannie in Membership and Marketing, we are looking forward to really increasing our membership and volunteer participation. Oliver, of course, counsels our owners with care, and Tom is always on the lookout for sponsors to help us with our events. Donna and Sophia keep our financials in order, and Terri keeps our Board, Committees, Staff and Operations running smoothly. But I couldn’t forget Rachael, who added the newest and littlest member to our staff, her daughter Catalina (gotta love that name). Each of our team members has their own specialty, but all of us, working together, are focused on providing the best customer service we can. I thank them for all they do, and we even manage to have a little fun.

To end the year, Happy Holidays to you and yours.

I hope you will join us for more events, education programs and that you will attend our Annual Board Installation at the Virginia Country Club on January 19, 2017 as we usher in a new year. Get involved on a committee, and don’t take the season for granted—take time to enjoy your family, and I will see you in 2017.

November 2016

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By the time you read this we are either about to vote for a new President, or we have a new President! Either way, change is coming!

Some may not be pleased with the out come, while others may be overjoyed. No matter what your stance is on the election, believe it or not, we need to be thankful—thankful that we live in a country where we can voice our opinions and vote our conscience; thankful for freedoms that were made possible by those who have defended this great country—our Veterans.

This election year has been like no other in history.

As I mentioned, change is coming! Some of the proposed changes will be welcomed, while others will offer great challenges. We can choose to embrace change, argue against it, or simply settle on the fact that we will need to figure out how to work those changes in.

The same is true for AACSC as we look to the future.

First, we must be thankful for changes that were made and for the changes yet to come—thankful to you, our members, for your continuous and valued support for this Association. It is through our members that we were able to make changes and improvements to strengthen AACSC in 2016. It was through your ideas, requests and interest that we are able to offer you the best programs in the rental housing industry. From educational programs, numerous committees, monthly meetings and extensive legislative involvement, AACSC has been able to promote and protect your investment! We look forward to 2017 with all of the changes and opportunities that will certainly be coming!

Secondly, we must thank our AACSC Board members. These individuals have unselfishly given of their time to support and improve this Association. Throughout 2016 they have supported us, lead us, taught us and looked out for our best interests in the rental housing industry. Thank you AACSC Board!

Last, but absolutely not the least, let’s not forget to thank all of those who have supported us personally and professionally throughout the year. In the hustle and bustle of life, we sometimes forget to thank family and friends for their support. We may take them for granted, not meaning to. Here’s where we make the change! If you, like me, have made this mistake, let’s make the change and remember to be thankful and to express it. If I haven’t communicated this to you, the change starts now! Thank you to all who have supported this Association and me personally. You are all so important to me, and I am grateful to each of you!

So, during this season of change and thanksgiving, let’s embrace the changes that are coming, embrace our freedoms, and never forget to thank those who have made it all possible—our Veterans. For your service and dedication to our country, we are thankful!

October 2016

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It’s October and I want to begin by celebrating and thanking all of the owners, vendors and our membership in general for all you did for our industry over the past two months.

At the Long Beach City Council meeting in September, we were able to defeat an attempt to raise fees for the Proactive Rental Housing Inspection Program (PRHIP). On the table was also a proposal to increase the number of inspectors. This success was due to your involvement on many different fronts, presentations to our membership, calls to your District representatives and presence at the City Council meetings. All of these actions helped make our case. Our appeal was that there just has not been enough time to evaluate the program and glean any real true metrics on the program’s accomplishments, flaws and challenges. Con necting with our City Council representatives re mains a primary focus and AACSC continues to work with them to develop a Good Landlord program.

Now, let’s be clear though, the threats that this industry faces still exist and will remain ever present. But at the very least, we can be thankful for one success at a time. We appreciate that the City Council and our Mayor supported our view.

Taking time to look at the process and focusing on those prop erties that have the most violations is where we believe the inspectors should concentrate and leave those landlords alone who do not have a his tory of violations. So, thank you once again for being involved and stay tuned to our weekly AACSC Beacon Newsletter as we continue to inform you on latest developments and news that is important to your Industry.

On a lighter note, what a great day we all had at the 48th Trade Show and, as usual, it will take me a few weeks to stop talking about it and sharing all the great things that happened. Ed Begley, Jr., was our keynote speaker at the luncheon and was great! What a nice man and great tips. Hope you had the op por tunity to meet him and take a selfie—pictures will be in the magazine over the next few months.

Here is what one of our vendors reported to us, RentSpree.com said “RentSpree.com was a first time participant in the AACSC Trade Show. I was blown away by the amount of value my company gained by purchasing a booth. Not only did we spread awareness about our product, but also we were put in direct contact with countless potential customers. The end result was actual deals that would directly benefit my company.” Thank you RentSpree—so happy you enjoyed your experience.

Don’t forget that this month is when we nominate our new Board members. The journey begins by get ting on a committee and learning all about AACSC. The process is easy, and we are always looking for new faces. One NEW committee is the Special Committee for Long Beach Legislation.

With all that is going on, we want to be sure we have plenty of our members involved. Call Terri at the Association to let her know you are interested and want to get involved.

New Classes: Be sure to look for our popular edu cation classes and one that everyone needs to be aware of is the “Security Deposits: Normal Wear and Tear and Beyond” taking place on Wednesday, October 12, here in our Education Center. Another class that is sure to spur some discussion is our “Hoarding and Habitability for Rental Properties” on Friday, October 21. Call to reserve your space today.

As the end of the year approaches and the seasons begin to change I wish you a fun and Happy Halloween. I love to see all the kids and their costumes and watch my own children enjoying the night with friends. Be safe and we will see you in November and be sure to VOTE.

September 2016

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It’s back to school time and our freeways are once again slowing down — wait, we live in Los Angeles, did anyone really see a relief in our traffic patterns over the summer? Nevertheless, we love where we live and the California Dreamin’ weather we are known for.

But weather aside, September is also Trade Show time—a time for our industry to celebrate those who work to keep our properties functioning, our tenants happy and to learn about all the NEW and INNOVATIVE products that will make our lives easier and save you money in the long run.

To start the day, AACSC will be honoring the best in the industry at the Rental Housing Industry Awards Breakfast. I hope your nominations were submitted in time, as this will be another momentous event and the best way to Salute Our Stars!

One thing that’s true is change. In and of itself, change is hard for many of us to wrap our arms around. But change will happen with or without us. If you tuned in to KTLA Channel 5 recently, you saw a brief segment with our Keynote Speaker, Ed Begley, Jr. and the amazing transformation of his home. Talk about change!

AACSC is excited to bring him here to Long Beach to share some of the simple strategies that all of us can use to help our environment. I stress the word SIMPLE here because many things we do without thinking impact the world around us. I look forward to having you join us for learning, entertainment and fun! This is sure to be a GREAT lunch. Attendees will also be given an opportunity to WIN LUNCH WITH ED, and all in attendance will also receive a coupon book of specials worth over $2,000! You can only get this if you attend the lunch. So, hop to it and join us in the Seaside Ballroom.

Make your reservation today!

WHAT’s NEW?! This year Tom was working hard to bring us NEW VENDORS and he did a great job, so don’t miss out.

There are lots of great new products, services and companies to visit. Here are just a few of our NEWEST Vendors:

• Sensor Industries
• Saber
• Apartment SEO
• Living Property Management and so many more for you to explore!

I would be remiss if I did not also recognize our sponsors: RTI Properties, Jim’s Floor Covering, Accuplan Benefits Services, California Safety Agency and Exchange Right Real Estate. AACSC appreciates your continued support. See you on the 15th, where “It’s Easy Going Green!”

Note: There will not be a membership meeting in September but will return in October for our Annual Membership Meeting and Director Elections.

August 2016

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Less than 150 more shopping days until Christmas and school begins again this month. Really! Either I am getting older, the days are getting shorter or there is too much to do—oh heck, all three are true. For now let’s just focus on the positive. We live in Southern California where the sun shines on most days, we don’t have to shovel snow, and tornados are not an immediate threat—just those pesky earth quakes that wreak havoc every now and then.

Seriously though, I am heartbroken by all the violence, hate and return to fear that is spreading across our country and the world. When I look around at my neighbors or walk down the street, I hate to say it but every once in a while there is that little voice at the back of my head that wonders if there is someone close by who might hurt me, my family or friends. Then I call my husband and kids just to tell them I love them.

Now I don’t know if you have been listening, but there is one more threat that is looming before our own industry. It is my constant beating drum and ever-closer threat called RENT CONTROL. Yes, I know you have read this before but now is the time to pay attention and get involved! Why now? Because your livelihood is at risk and I mean at REAL risk of changing. It is time to let our City Council know that the very individuals who house their constituents are the very people who they will hurt most. Who, among you, purchased your property to let it fall into disrepair? NO ONE that I have spoken to. Our City Council members do not understand that the average landlord/owner has six to eight units. Certainly not the number that would support a lavish lifestyle.

Our owners are getting older and most of them continue to manage their own properties. So, who will get hurt by rent control? Everyone. Why not consider working together to make sure that we are focusing on those property owners who are not taking care of their properties? No one, especially responsible property owners, wants to provide subpar housing. But these issues reach far beyond the owners. The threat is real and is here now. While there is a larger discussion that needs to happen, I urge you to attend the next AACSC Membership Meeting on August 25th where we will be discussing the threats that are looming as we continue to get organized.

In other news, Trade Show time is here, and we are excited to expand our reach to all of our maintenance and management companies to participate in the awards breakfast. This is the premiere awards show that highlights the best in our business. Nominations will be accepted until August 31, so be sure to contact Jeannie at AACSC to get your nominations in on time. No late applications will be accepted.

Next, be sure to get your reservation in for the Trade Show luncheon with Ed Begley, Jr. A green activist and highly regarded actor, Ed Begley is sure to provide our audience with insight that will not only continue to help you save money, but will also save our environment. For luncheon attendees only, we will be giving out a coupon book worth over $2,000 in various vendor services, but you have to attend to receive it. Call AACSC to make your table or individual reservations as seating is limited. Finally, only luncheon attendees will have an opportunity to win a private lunch with Ed. The winner will be selected at the close of the luncheon, and you must be present to win. Now who can pass up a FREE lunch with such a celebrity?

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